WHY GEN USA?
- Gen USA is the bridge to the United States. We provide the tools necessary for companies to have a stable and lasting presence when selling, producing, and exporting to the United States.
- Gen USA is focused exclusively on the US market: it is a guide that limits risks and variables for entrepreneurs in a very complex arena.
- Gen USA is a “one-stop source” company. It offers a complete range of services to companies wishing to start a commercial subsidiary, implement a production site or simply sell in the United States.
- Gen USA reduces entry costs and time, allowing clients to “host” branches at their facilities in the United States to avoid costly investments in offices and staff, supporting them with experience and know how.
- Gen USA simplifies access to the US market. We handle the entire development process, from market analysis to direct implementation, on behalf of companies looking to expand their business to the United States.
- Gen USA is managed by professionals ready to assist your company in all stages of development with their years of expertise and high level of competence.
Gen USA has selected and trained staff over the years with high levels of preparation and competence
- Our partners were all entrepreneurs or managers in companies abroad. They know the difficulties entrepreneurs face when defining the strategies and investments necessary to develop a new market.
- Each of our consultants is equipped with a specialized knowledge: market analysis, administration, marketing, logistics, sales, etc. and have specific competences in all company functions.
Our personnel’s presence both in Europe and the US guarantees stability for your American branch.
- In the United States, our staff supports our clients and takes care of customer support, as well as administrative and logistic services;
- In Europe, our staff is the reference point for our clients and works directly with them to share solutions and development strategies (such as market analysis and feasibility plans) for the US market.
OUR TEAM
RESOURCES IN EUROPE
Nicola is an experienced lawyer registered with the Bar Association of New York and Montreal. He was general counsel of leading companies (BASF Corporation, Montedison and Parmalat) where he dealt with supervisory authorities’ relations, bankruptcy procedures and related disputes (including class actions), as well as corporate and financial law. He has lived in the United States for over 25 years and is the author of numerous books and publications in Italian, English and German.
Mauro has many years of experience in marketing / sales for Italian, US, and multinational companies including Vodafone and Hutchison Whampoa. Mauro holds a degree in economics and commerce from the University of Pisa and a master’s in business administration from the SAA-Management School of the University of Turin.
Ronald is a US citizen who has lived and worked in Italy for over 30 years. He has acquired extensive experience in large multinational FMCG companies such as P&G and Mattel Toys holding significant roles in sales, marketing and upper management.
As an entrepreneur he has been involved for over 15 years in all phases of innovation, design, development, international production, marketing, and distribution in a wide range of consumer business sectors across Asia, Europe and North America. He has also been a consultant in the agri-food sector assisting companies enter the US market. Ronald holds a BS in international marketing and finance from Miami University in Oxford, Ohio.
Adriano is an expert in logistics and supply chain management in the beverage industry. He has worked on the design and optimization of the logistic network of an important multinational with the aim of maximizing service while minimizing costs. Adriano has decades of experience in managing complex projects. He graduated with a degree in electronic engineering from the University of Bologna.
Kamal earned his first degree in Business Administration in the USA and his two Masters degrees (MBA & Tourism and Hospitality Management) in Milan. He is experienced in managing client operations including processing work visas, headhunting/recruiting, and marketing.
RESOURCES IN THE UNITED STATES
Franco Denari is a dynamic executive with over 15 years of experience in leading global start-ups and driving multi-million dollar growth. As Group President at Krause Group, he managed a portfolio with a revenue of $4 billion, including real estate, wineries, and a soccer team. Franco is a co-founder of Eataly and grew the company to become the world’s largest retailer of high-quality Italian food products. He has a proven track record in strategic planning, operational efficiency, and stakeholder management. Fluent in English, Italian, and Spanish, he holds a degree in Economics from the Università Cattolica del Sacro Cuore.
Graduated in Foreign Language & Culture with a Master’s in Export Management and International Business, Sofia Valigi manages the end-to-end handling of clients based in New York City. Thanks to her previous experience as a Marketing Coordinator for Gen USA in Italy and later as an Operations and Customer Service Manager for clients in the US, she has a deep understanding of the expansion strategies of Italian companies aiming to enter the American market. Additionally, she coordinates the operational team in the United States to ensure that clients receive all the necessary support for the functioning of their branches.
Graduated in International Management, Angela handles Accounting activities for Gen USA. Angela also has experience in customer service, payroll, logistics, and client management.
Federica is an Operations Manager based in the United States and takes care of customer service, logistics and back office for some of our clients.
Graduated in International Management, she began her career as a buyer in the large-scale retail sector. Thanks to an experience with a logistics company in Tanzania, Elisa developed skills in various business branches in a multicultural environment. In 2012, she moved to the United States, where she managed an Italian company that imports and distributes Italian products in the USA. During these years, she had the opportunity to specialize in managing various operational and strategic aspects of a business. She gained experience in managing the income statement in different company departments, including e-commerce, where she honed her skills in cost management and product profitability analysis.
After years abroad, she brings with her a wealth of international experience, seamlessly integrating global insights with local expertise. Her journey through diverse cultures has honed her operational acumen and instilled a deep appreciation for diversity, which she channels into an inclusive and dynamic work environment. Her operational management is not only practical but also passionate, enhancing every client interaction to make it efficient and rewarding.
Graduated in Languages and Foreign Cultures for International Trade, Milica Zivkovic began her career working for one of the leading retail chains in Italy. She expanded her knowledge in various business areas during a period in London, where she worked for a startup in the entertainment sector. In 2017, she moved to the United States, initially working in banking and later in management and financial planning. Thanks to the diversity of the sectors she has engaged with, Milica possesses extensive skills in finance, business management, and personnel management.
With over 5 years of experience in Customer Service and administrative management, she currently serves as an Operation Manager for some of our clients. An expatriate since 2013, she has lived in Denmark and Qatar, and has been residing in the United States since 2016.
THE GEN EXPORT NETWORK
Gen USA LLC is part of a large and rapidly developing network that supports companies expanding into international markets. Gen USA uses similar operating methods and services in all territories while adjusting for the differences of each market.
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