On May 11th 2020, 2 p.m. at Parma Fiera, Sala Workshop, Gen USA will be the protagonist of the workshop “Let’s do business in the USA”, in which we will talk about trends, opportunities, requirements and strategies to develop a business in the largest market worldwide.

The United States is the most important target market for any company in the world working in the agri-food industry and in the Ho.re.ca, foodservice and retail segments.

During the meeting we will look at new trends in the “Cibus” segments, opportunities, requirements, the strategies and marketing channels that enable companies to sell their products and build a stable and lasting presence in the U.S.

There will be a panel of industry experts and company managers that have already started a process of internationalization towards the United States.

Free admission – compulsory registration by filling out the following form

N.B. Free admission refers only to the workshop: registration does not give free admission to Cibus trade show .